// digital marketing and ads, Milano
Digital Marketing & Ads
Demand you can measure: ads, SEO and AI search visibility, content, email and one live dashboard.
// how the system works
Bars rise and a signal line draws across a dashboard as three key metrics appear.
// what it is
- what's included
- 9
- tools we set up
- 26+
DigiAlto runs digital marketing for businesses that want customers, not vanity metrics. We build the brand and the message, run Google Ads and Meta Ads for return rather than clicks, make you visible on Google and in the AI answer engines people now ask, keep content and social media consistent, and turn the audience you already have into revenue with email. Underneath everything sits the measurement layer most agencies skip: tracking installed first, one live dashboard that unifies spend, leads and revenue, and marketing mix modelling when you are ready for it. Based in Milan, working across Italy in English and Italian.
// what's included
Brand strategy and identity
Positioning, messaging and a complete visual identity with guidelines and tone of voice, rolled out across web, social and collateral.
Google Ads: Search, Performance Max, Display and YouTube
Account build, campaign structure, keywords and audiences, creative, conversion tracking and continuous optimisation for cost per lead and return on ad spend.
Meta and social ads
Pixel and Conversions API setup, audiences, static and video creative, full-funnel campaigns and retargeting on Facebook, Instagram, TikTok and LinkedIn.
SEO and generative engine optimisation (GEO)
Technical and on-page SEO, keyword and entity strategy, answer-first content with FAQ and schema, and the work that gets you cited by ChatGPT, Perplexity, Gemini and Claude.
Content and social media management
Content calendar, posts, graphics and video, scheduling, community management and monthly reporting across LinkedIn, Instagram and Facebook.
Email marketing and lifecycle
Templates, segmentation, automated welcome, abandoned-cart and win-back flows, testing, deliverability and reporting.
Product marketing
Positioning and messaging frameworks, launch plans, battlecards, landing pages and sales enablement for a new product or service.
Marketing dashboard and analytics
Every channel connected to one model and one KPI dashboard: spend, traffic, leads, pipeline and return, with alerts and attribution.
Marketing mix modelling and attribution
Privacy-safe measurement of what each channel really contributes, budget scenarios and incrementality tests for multi-channel spenders.
// tools we set up
// how we do it
How we do it, step by step.
Demand you can measure: ads, SEO and AI search visibility, content, email and one live dashboard.
Tracking first
Google Tag Manager, GA4, pixels and conversion events are installed and tested before a single euro is spent, so every result can be attributed to the channel that produced it.
Position, then produce
We sharpen the positioning and the message, then produce the creative: copy, static and video assets and, where needed, a full brand identity.
Launch tight campaigns
Structured ad accounts, a funnel from awareness to retargeting, and answer-first content with FAQs and structured data so Google and the AI engines can find and cite you.
Test fast, scale what wins
Creative angles, keywords and audiences are tested every week and budgets move to what converts, measured on cost per lead and return on ad spend.
One dashboard, one review
Spend, traffic, leads, pipeline and revenue on one screen, reviewed with you every month. Marketing mix modelling comes in once you spend across several channels.
// questions
How much does it cost to have DigiAlto manage our ads?
The management fee is separate from the ad budget, which always stays in your account. It depends on how many channels we run and how much creative and reporting they need. After the first call you receive a proposal with the fee, the recommended starting budget and what you can expect it to buy.
Yes. Google Ads, Meta Business Manager, Analytics and Tag Manager are created in your name or stay in it, and DigiAlto works as a partner or manager on them. If you ever leave, nothing needs to be rebuilt.
The first weeks are a learning phase: the platforms collect conversion data and we test creative and audiences. Real optimisation starts once there is enough data, so judge paid campaigns over a few months, not a few days. The plan sets a realistic timeline for your budget and market.
Generative engine optimisation is the work of getting your business cited when people ask ChatGPT, Perplexity, Gemini or Claude for a recommendation. It needs crawlable pages that answer the question first, FAQ blocks with structured data, specific facts and named authors. We build it into every page and track both rankings and AI citations.
We audit first. Most sites can be fixed with technical work, better content and structured data. If the platform is too slow or too limited to rank, we say so and propose a rebuild through our website line, with redirects so you keep the rankings you already have.
Yes. Copy, static and video creative, social calendars and email templates are produced in Canva, Figma and AI tools by our team, and you approve everything before it goes out.
On a live dashboard in Looker Studio or Power BI fed by GA4 and every ad platform, plus a monthly review call. We also track visits and enquiries that arrive from AI assistants, so you can see the new channel growing.
Small and mid-sized businesses in retail, manufacturing and B2B services, both B2C and B2B, mostly in Milan and Lombardy and across Italy. The measurement layer is the same whatever the sector.
// your move
Ready to run your business on systems, not stress?
Book a free 30-minute call. We listen first, then send you a short plan with priorities and honest costs.