// sales and lead generation, Milano
Sales & Lead Generation
A steady, measurable flow of qualified leads, and a CRM your team actually runs.
// how the system works
Lead tokens move through four pipeline stages, some drop out at each stage and a few reach Won.
// what it is
- what's included
- 7
- tools we set up
- 23+
DigiAlto builds and runs your whole revenue engine. We define exactly who to target, reach them with cold email and LinkedIn outreach, enrich and verify the contact data, capture the demand your marketing creates, and put everything into a CRM your team can actually use. You get booked meetings you can count every week, and you keep the system: the domains, the data and the playbook stay yours. We are based in Milan and work with B2B companies across Italy and Europe, in English and Italian.
// what's included
Ideal customer profile and targeting
Buyer personas, market sizing and tiered target-account lists, so every euro of outreach and ad spend points at the right people.
Cold email outbound system
Secondary domains, warm-up, multi-step sequences, copy, testing and deliverability monitoring that book meetings without burning your main domain.
LinkedIn and multichannel outreach
Profile optimisation, connection and message sequences, and cadences that combine email, LinkedIn and calls for higher-touch deals.
Data enrichment and list building
Waterfall enrichment across providers, verified emails and phones, intent and technographic signals, deduplication and scoring.
Inbound lead capture and nurture
Forms and landing pages, lead magnets, automated nurture sequences and lead scoring, so no inbound interest slips through the cracks.
CRM implementation and sales operations
Pipeline and stages, automations, dashboards, data import, integrations with your outbound and inbound sources, and team training.
Sales consultation and playbooks
Messaging, scripts, cadence design, a KPI framework and coaching, for a sales motion that does not depend on one star rep.
// tools we set up
// how we do it
How we do it, step by step.
A steady, measurable flow of qualified leads, and a CRM your team actually runs.
Define who to target
Interviews and data first. We segment by firmographic, technographic and intent signals and build tiered lists: a small account-based tier and a volume tier, each with matching messaging.
Build the outbound machine
Secondary domains bought and warmed, inboxes rotated, lists enriched and verified through a waterfall across providers, so volume never puts your main domain at risk.
Reach out and route replies
Personalised first touches at scale, then a three to five step value sequence. Positive replies go straight to the CRM and the booking link, with a human in the loop.
Run the pipeline in the CRM
Stages, required fields, automated hand-offs and follow-ups, and dashboards that show conversion by stage and what is likely to close this month.
Report weekly and improve
Deliverability, reply rates and meetings booked, reviewed with you every week. We tune copy, lists and cadence on the numbers, not on opinions.
// questions
How much does a B2B lead generation system cost?
It depends on the channels and the volume. A full outbound system includes domains and inboxes, the tools, list building and enrichment, copy and weekly management, so the price is built from those parts. After the first call you receive a proposal with a clear setup price and a monthly fee for running the machine, and you can start with one channel and add the others later.
Yes, when it is done properly. Deliverability is protected by design: we send from secondary domains, warm every inbox before it sends, cap daily volume, rotate inboxes, verify every address before it enters a sequence and monitor bounces and spam placement continuously. Your main domain never sends cold email.
New sending domains need a warm-up period before they can send real volume, and the list and the copy are built in parallel, so the first meetings usually arrive once the sequences have been live for a few weeks. LinkedIn outreach can start sooner. The plan gives you a realistic timeline for your market and your offer.
Yes. Domains, inboxes, tool accounts, lists and the written playbook are set up in your name and documented, so the system keeps working whether or not you continue with us.
Outbound means going to your ideal customers with cold email, LinkedIn and calls. Inbound means capturing the demand your marketing and website already create with forms, lead magnets and nurture sequences. Most small B2B companies start with outbound because it produces meetings fastest, then add inbound so nothing that arrives on its own is lost.
Instantly or Smartlead for sending, Apollo and Clay for lists and waterfall enrichment, LinkedIn Sales Navigator with Waalaxy or HeyReach for social selling, and HubSpot, Pipedrive or Dynamics 365 Sales as the CRM, depending on your size and your Microsoft footprint. We choose the tool that fits your process, not the one with the biggest referral fee.
Yes. If you already have HubSpot, Pipedrive, Zoho, Salesforce or Dynamics 365, we connect the outbound and inbound sources to it and fix the pipeline stages and automations. If you have no CRM, or a spreadsheet standing in for one, we set one up.
Meetings booked and qualified pipeline, not emails sent. Every week you see sends, replies, positive replies and meetings, and once the CRM is connected, conversion by stage and revenue attributed to the channel.
// your move
Ready to run your business on systems, not stress?
Book a free 30-minute call. We listen first, then send you a short plan with priorities and honest costs.